RareSkills Brand Guidelines

Resources for presenting the RareSkills brand consistently and professionally.

Naming

'RareSkills" is a single word, always spelled with a capital "R" and "S". It is the brand name of our company. When referring to dedicated releases from RareSkills, we ask that you capitalize them as proper nouns (e.g. 'RareSkills Book").

Usage

Provide plenty of space around RareSkills assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.

RareSkiIIs Wordmark

The RareSkiIIs wordmark should be used in all references to RareSkiIIs as space allows. Monochrome usage is preferred with the brand colors below.

RareSkills Logo

For tight layouts or logo-only grids, the RareSkills logomark is a concise way to refer to RareSkills. Use with good judgment for your audience, as the RareSkills wordmark has stronger brand recognition.

RareSkills Logo Vertical

For tight layouts or logo-only grids, the RareSkills logomark is a concise way to refer to RareSkills. Use with good judgment for your audience, as the RareSkills wordmark has stronger brand recognition.

RareSkills Icon

When referring to RareSkills as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Colors

Comfortable against light and dark backgrounds, RareSkill's primary brand color is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.