RareSkills Brand Guidelines

& Assets

"RareSkills" is a single word, always spelled with a capital "R" and "S". It is the brand name of our company. When referring to dedicated releases from RareSkills, we ask that you capitalize them as proper nouns (e.g. "RareSkills Book").

Provide plenty of space around RareSkills assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.

The RareSkills wordmark should be used in all references to RareSkiIIs as space allows.

Monochrome usage is preferred with the brand colors below.

The RareSkills vertical wordmark should be used in all references to RareSkiIIs as space allows.

The RareSkills vertical wordmark should be used in all references to RareSkiIIs as space allows.

Comfortable against light and dark backgrounds, RareSkills primary brand color is a subtle desaturated purple. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.

Typography is key to our brand identity, reflecting our personality, values, and tone. At RareSkills, we choose typefaces intentionally to clearly communicate who we are and ensure a consistent, recognisable brand experience.